For all other categories, only category and business name are required. Select the appropriate category for your business and enter the necessary details. Review your existing content and select three or four pieces to post to your new page to give your first-page visitors and followers a branded experience. Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions.
Publish your first posts.
Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. You can also assign specific people to manage these accounts. Meta Business Suite is a newer, streamlined tool for managing your Facebook and Instagram presence.
Aside from social media platforms, you can use software like SocialPilot, Hootsuite, or Sprout Social to help you manage your social media accounts. These programs include all of the tools you need to manage your accounts, so you don’t need to use multiple platforms. Setting up a business page on Facebook can be a great way to promote your business online.
Recruiting volunteers with Facebook and Instagram ads
This makes it a high-leverage channel for connection and conversion. Facebook is a Stellar Spins Casino global social network that connects people with friends, family, communities and brands. It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp. It’s now called Influence, which is part of Brandwatch’s Social Media Management solution.Want to access your Paladin account? Just go to Business Settings, click “Accounts” then “Add”. After that, you can choose the account type (Page, Ad Account, etc.) and enter the account details.
- You can add and manage a Facebook ad account by linking existing accounts, creating new ones, and adding team members for collaborative management.
- In this context, your business assets are your Facebook and Instagram business pages, and the related ad account for each one.
- First, the Facebook Business Suite is specifically designed for businesses.
- This is a good option if you focus on selling your products or services online.
- Although these features are all bundled together under Facebook Business Suite, you don’t have to use all of them if you think they are unnecessary.
These are people who share traits with your existing customers and are more likely to be interested in your products or services. Oh, and you can also add partner agencies to your Business Manager. This allows them to access your assets without sharing login details.
Managing access and avoiding common mistakes
You can easily compare how well your engagements are doing per site. These tools are very helpful, especially if you want to save time on checking your social media sites daily. The internet is a vast space, so it’s only understandable that there are a lot of other tools you can use out there. Facebook is not only the social media platform you can use.
The great news is you can easily add team members to your Business account. You just have to enter their email address and assign them accordingly as employees or business administrators. Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. You’ll need to promote your Facebook page regularly to get more views, likes, follows, and other engagements. You can do this using organic methods like sharing posts to your personal profile, email list, and other social media profiles and asking others to share your content.
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