27 Best Free SEO Tools to Boost Your Rankings

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Besides various usual SEO tools, Ahrefs also offers unique services such as a word counter, email alerts, and reporting capabilities. The Ahrefs Lite plan is often sufficient for small businesses. The primary goal of search engine optimization (SEO) is to help your website rank higher in search engines such as Google. To be effective at SEO, however, you’ll need some tools at your disposal. SEOptimer is an easy-to-use and straightforward SEO audit tool that helps you improve your page ranking.

Should I manage my own SEO?

SEO tools

These SEO apps will help you perform keyword research, optimize your website content and improve your website’s visibility on Google. Forbes Advisor hopes our guide helps you to find the best SEO tools for your needs and budget. Technical SEO tools focus on the underlying technical aspects of your website that affect BHS Links search engine crawling and indexing. These tools evaluate site speed, mobile-friendliness, URL structure, and crawl errors.

  • As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro.
  • There’s no cost to pop in anytime and see what’s trending for each category.
  • With Ahrefs, you can dig into the nitty-gritty of your website’s technical SEO performance.
  • SEO tools help users track, evaluate, and optimize their SEO performance.
  • With your free Semrush account, you can perform up to 10 searches with 10 results each per day.

SEOlyzer

Majestic is a freemium link intelligence platform well known for its unique metrics, such as Trust Flow and Citation Flow. Citation flow refers to link volume, while trust flow refers to link quality. Moreover, you can search by a specific seed keyword or a domain and get a precise SERP overview with essential SEO metrics. The best part about Google Analytics is that unlike most tools used in SEO, it’s completely free, making it suitable for all types of users. Google Search Console from Google is one of the best SEO tools for small businesses since it’s completely free.

SEO tools

Includes all Guru features plus API access and advanced sharing, allowing 40 projects, 5,000 tracked keywords, and 1,000,000 crawled pages per month. Its powerful features provide a better experience for businesses and marketers alike—helping them track performance, refine strategies, and maximize online visibility. From small startups to large enterprises, Semrush is the go-to tool for data-driven SEO success.

SEO tools

SEO tools

Google’s language matching systems are sophisticated and can understand how your page relates to many queries, even if you don’t explicitly use the exact terms in them. Specifically, if you’re using Webflow as your website builder and CMS of choice for SEO (like I do) Relume is definitely a platform you should look into. Now, with Relume AI, you can literally design entire websites, wireframe sitemaps, and export them to Webflow, Figma, or even custom React code.


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